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Benetússer

 
 

Corporate identity and redesign of the Benetússer Town Hall shield

role

Graphic designer

 

details

The basic elements of identity constitute the essence of the graphic image of the town hall: the logo, the symbol, the fonts and the chromatic guidelines. The construction and combination of these elements form the brand and the corporate style.

 
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The redesign of the shield was carried out using proportions that are maintained for any format of use.

The symbol based on the shield that during previous years had identified Benetússer collects the most significant of the ancient heraldry with a current language. Its construction with non-visible lines and shapes form a balanced set.

With a very defined design, simple structure and easy to memorize, the symbol is the element capable of becoming a graphic sign of rapid assimilation by citizens.